What is Pure Storage’s long-term vision for supporting digital transformation initiatives across the MEA region?
Pure Storage’s long-term vision for supporting digital transformation across the Middle East and Africa (MEA) centers on delivering a unified, AI-ready, and energy-efficient data storage platform that empowers organizations to innovate at scale. By offering Storage-as-a-Service through its Evergreen//One model, integrating automation with solutions like Pure Fusion, and introducing the first AI copilot for storage, Pure Storage aims to simplify infrastructure management, enhance resilience, and support sustainable growth. This approach enables MEA enterprises to accelerate their digital initiatives while reducing complexity and environmental impact
In your view, what role does all-flash technology play in enabling next-gen applications like AI and advanced analytics?
All-flash technology delivers many benefits which enable business transformation and support companies to innovate faster. All-flash supports the ultra-fast performance, low latency, and high reliability needed to power next-gen applications like AI and advanced analytics, enabling real-time data processing and insights at scale.
In addition, one level more advanced are purpose built systems such as Pure Storage’s Direct Flash Modules (DFMs) and FlashBlade. DFMs are designed to maximise the efficiency of flash and FlashBlade is capable of handling the massive throughput needed for cutting edge AI workloads. These solutions support customers with their most challenging workloads now, and in future.
How critical is the channel ecosystem to Pure Storage’s growth strategy in emerging markets like Africa and the Gulf?
The channel ecosystem is crucial to Pure Storage’s growth globally. It is especially impactful in emerging and distributor-led markets like parts of Africa, as it drives scalable reach, speeds up customer adoption, ensures brand awareness and brings essential local expertise to deliver our cutting-edge all-flash data storage platform.
